The Cable Channel

On demand programming has typically
been treated merely as a supplement to a
content provider's linear offerings. But to
Jerry Maglio, EVP of Marketing at Starz
Entertainment Group, it's really a whole
new ballgame.

	On demand programming has typically been treated merely as a supplement to a content provider's linear offerings. But to Jerry Maglio, EVP of Marketing at Starz Entertainment Group, it's really a whole new ballgame.
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