With the explosion of on-demand content available to cable viewers, we decided to take a look at some trends in the space. While most of that content is supplied by networks with linear cable carriage, some programmers are seeking a foothold in cable by launching first as free on-demand services. One is Blue Highways TV, which features roots music and programming about the back roads of America. Denise Hitchcock is the V.P. of Marketing and Public Relations.

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